Marketing Plan of Dining Hall Research Paper Example | Topics and Well Written Essays - 2500 words

Marketing Plan of Dining Hall - Research Paper Example The dining plan has been customized as per the nutritional requirements of the students and also, the preferences designed by the student body and authorities (University of Delaware, 2013a). The students have been authorized to change the dining plan after submitting the plan to the student body (University of East London, 2013).Analysis & Comparison between the Delaware University Dining & OthersThe dining services offered by Delaware University are very popular but still, the services offered by The University of Newark and Rutgers University has gained more recognition throughout the entire region.   Some of the important dining services offered by this university campus are as follows:  Newark University  Thus, it has been observed that the dining plan, ranges, meals and their prices vary accordingly to the likes and preference of the students. Most of the students in Newark University and Rutgers University campus have the authority to change the menu as per their prefere nces and it is not even a time consuming process like, that of University of Delaware. The meals in the university campus of Newark and Rutgers are popular for their timely delivery for social purposes and also, to the students in residential campus. Both the university campus dining services are more or less focused on providing student oriented dining facilities (Washington University, 2013a). The kitchen staff in University of Delaware is more focused on designing the menu as per the nutritional requirements in collaboration with the student.... ation A questionnaire was distributed to the students of various departments of the college and the staff working in the kitchen department of the four dining restaurants. A total of 50 questionnaires were distributed to the college student and the staff working in the kitchen departments. The results differed completely from both the survey conducted on the staff and the students. Analysis through Current Menu Offerings Apart from the distribution of survey, the current menu was analyzed and the less favored menu was identified. Current Menu of University Of Delaware Pencader Dining Hall: Home food (whole meals), Soup, Salad, Grilled, Bread, Desserts Kent Dining Hall: Italian Food, Soup, Salad, Vegetarian Food, Sour Bread, Desserts Rodney Dining Hall: Wholesome meal in chicken and vegetarian meal, Soup, Salad, Noodles, Bread, Desserts Russell Dining Hall: Wholesome home meal, Soup, Salad, Grilled, Bread, Desserts The above menu is standardized for all the restaurants but all of them have different food items and the nutritional content is displayed in the official website. The first year students and the fresher are supposed to choose their dining plan as suggested by the college authorities (Tsai & Lin Lin, 2013). The dining plan has been customized as per the nutritional requirements of the students and also, the preferences designed by the student body and authorities (University of Delaware, 2013a). The students have been authorized to change the dining plan after submitting the plan to the student body (University of East London, 2013). Analysis & Comparison between the Delaware University Dining & Others The dining services offered by Delaware University are very popular but still, the services offered by The University of Newark and Rutgers University has