Blue Ocean Strategy A Literature Review - 5808 Words

Blue Ocean Strategy-A Literature Review Adesola Rotimi - 1208465291 Rushik Dave - 1207736604 Siddharth Joshi – 1000948757 IEE 552-Strategic Technologic Planning Dr. Dan Shunk August 11, 2015 Abstract: This literature review aims to provide an in-depth study of the term â€Å"Blue Ocean† and its strategy. Its purpose is to identify existing literature on the subject topic and gain a complete understanding of the topic. This literature review concentrates on journal articles, book sections, electronic sources that have been published on the Blue Ocean strategy. The articles selected were based on the keywords â€Å"Blue Ocean strategy†, â€Å"Red Ocean†, and â€Å"Strategic planning†, or where the article’s title includes one of these compound terms. In today’s economy where competition in various industries occurs on a global scale, having and sustaining a competitive advantage has become increasingly important for the continuous survival of an organization. This literature review discusses the definition, concepts, tools, and frameworks found within the Blue Ocean Strategy. This review also includes criticisms of the strategy, and information about companies that have succeeded and failed using the Blue Ocean strategy. Table of Contents Abstract 1 1. Fishbone Diagram 4 2. Introduction 5 2.1 Blue Ocean Strategy: Theoretical Background 5 2.2 Blue Ocean versus Red Ocean 6 3. Analysis of Blue Ocean strategy 7 3.1 Kim and Mauborgne Blue Ocean research studyShow MoreRelatedReview on Blue Ocean Strategy Essays1597 Words   |  7 PagesReview on Blue Ocean Strategy (BOS) BOS is a kind of strategy which be inspires to innovate and focus on develops new demand and new markets through selling products e.g: Ipod, Ipad instead of fighting with the competition over the same market share as well as satisfying the same demand from the customers which is typically done in a red ocean strategy (ROS). 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